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Set to Sell

Setting Your Property Up For Success When Selling

Creation of a WhatsApp group with our team to streamline campaign communication
Confirmation of why you’re selling your property
Frequency of communication & who I’m calling to give updates
Complete transparency with all buyer feedback, good, bad or indifferent
The importance of price feedback from buyers, and why it matters for decision making
Keep your circle small; it’s best not to share aspects of your campaign with too many people
Refer all enquiries to me; this means buyers who may approach you privately. You hired me to negotiate for you!

Attendance levels are lower than Q1 of 2026 which means creating large turnouts at your inspections is critical
Buyers judge property based on the visible price (or filtered price); so early adjustments to attract buyers is also critical
Offers from buyers are often at the lower end, or even under the advertised range; this is not uncommon
Urgency is lacking in the current market; so creating urgency is absolutely key in getting the best price for your property
Prior to COVID-19, there were 3 factors that influence the outcome; now post-COVID-19 we are seeing one factor influence the outcome; price

If there are low attendance levels at our open inspection on the first Saturday; Monday night meeting
First Tuesday evening phone call; progress update from the weekend & early review of the campaign
Second Saturday open inspection catch-up; a pivotal weekend if we’re not on track to make any necessary changes
If you have chosen Auction as your strategy; meeting on the Thursday before the Auction to discuss strategy for the Auction

Exceptional presentation, smell, look, sound, de-personalisation, lawns mowed, gardens neat and property temperature smart
First impressions are lasting! It’s imperative that you assist me by getting the home ready to sell
Buyer’s behaviour has changed and they are looking for ways to reduce your eventual price

If you live in the home; focus on having the home prepared & ready for our open inspections (lights on, windows open, heater/air con on)
Avoiding private viewings: creating a funnel to build competition at open inspections
Displaying open inspection times
Midweek open inspections and how they are structured
What a buyer must provide to enter the property
Post-open inspection text message, aka “Shaking The Tree”
Our call-back system and how we handle enquiries for your property
Open inspection feedback reports; why are they important?
Understanding possible buyer feedback: what will they like & dislike?

Is our filtered price at the right level? Do we fall into the right search bracket to create competition?
If we are advertising with a price guide, is this price guide at the right level to entice buyers to inspect and offer?
Importance of getting this correct at the start (Views & property saves vs enquiry and attendance)
If your property is priced above the market comparables, buyers will not attend open inspections & will use it to bring your price down!

Get in front of whatever the main pain point is with either a phone or face-to-face meeting
After 15+ years in real estate, what’s one of the biggest mistakes vendors make?
Make a proactive and considered change to whatever the paint point is to ensure the campaign remains on track
Remember, the most engaged interest for your property is likely to occur in the first 7-14 days! This is our time to capture the interested buyer and get the best offer we can!

How are offers fairing against vendor pricing currently?
What do we do with those offers, and how do we present them to you?
Is it important to accept a great offer after the first weekend vs waiting, and what can happen to the interest?
Offers at the close of the campaign
Offers later in the campaign and how to handle those

Houses

Units, Homettes & Townhouses