Setting Your Property Up For Success When Selling

Here are a few things to chat about before the first open inspection of your home

• Confirmation of why you’re selling your property
• Creation of a WhatsApp Group so we can keep in touch as a group more easily
• Frequency of communication & who I’m calling to give updates
• Complete transparency with all buyer feedback; good, bad or indifferent
• The importance of price feedback from buyers
• Refer all enquiries to me; this means buyers who may approach you privately. You hired me to negotiate for you….
• Something may go wrong; usually, it’s a small thing and is very easy to resolve
• Keys and access to the property

Showtime – Presentation is important!

• Exceptional presentation, smell, look, sound, de-personalisation, lawns mowed, gardens neat and property temperature smart
• First impressions are lasting! It’s imperative that you assist me by getting the home ready to sell
• If your home is not presented at its best, buyers will use this against you later to bring your price down!

Open inspections

• Displaying of open inspection times
• Avoiding private viewings; focus on competitive public open inspections
• Midweek open inspections are optional; and dependent on the vendor
• What a buyer must provide to enter the property
• Post-open inspection text message aka “Shaking The Tree”
• Our call back system and how we handle enquiry for your property

Importance of feedback from open inspections & indicators of interest

• Open inspection feedback reports
• Understanding possible feedback buyer feedback; what will they like & dislike?
• What do we think possible negative feedback may be about your property
• How will we know when someone is interested in your property?

What is the market doing currently?

• Certain price ranges are performing very well, others are slow off the mark
• Low inventory levels due to interest rates; what does this mean for us right now?

Is the price guide at the right level?

• Is the price guide at the right level to create competitive tension?
• If your property is priced above the market comparables, buyers will not attend open inspections & will use it to bring your price down!

What do we do if we’re not attracting the right attention?

• Organise a face-to-face meeting at the end of the first week to review how the campaign has performed so far
• Make a proactive and considered change to the price to ensure the campaign remains on track
• Remember; the most engaged interest for your property is likely to occur in the first 7-14 days! This is our time to capture the interested buyer and get the best offer we can!

Offers for your property

• Offers in the first week of the campaign, and what do we do with those?
• Is it important to accept a great offer after the first weekend vs waiting and what can happen to the interest?
• Offers at the close of the campaign
• Offers later in the campaign and how to handle those

The numbers don’t lie

• How do we know if your property sale is on track by the numbers?
• What should we expect week by week with the numbers?